IEEE.tv Makeover Garners Big Boost in Viewership

Upgraded player makes it easier to watch on mobile devices and share on social networks, as well as embed videos

19 October 2015

If you’re looking for the latest videos on emerging technology or IEEE conferences, then head on over to IEEE.tv. The online television network has them all in one place. The site has made several upgrades so that visitors can now watch videos on a number of different platforms without interruption. And it’s now easier to find videos on the website—by topic, by the event at which they were made, and even by IEEE region or society. Here are some of the new features and enhancements.

A BETTER PLAYER

IEEE.tv is now compatible with HTML5, which means it can be viewed on more browsers, tablets, and smartphones than before. Videos play right on the Web page instead of in a separate pop-up window. This eliminates concern about blocked pop-up settings, which can prevent videos from opening. The videos will also adjust automatically to the size of the screens on which they’re viewed, whether they belong to a mobile device or a television set. The format has also been upgraded from Flash to MP4, improving the streaming quality.

Another new feature is that a program’s length is displayed before it starts. The platform has also made it simpler to embed the video into articles and on third-party websites. All it takes is a click on the first icon below the program to be embedded, then a copy and paste of its link.

INTUITIVE NAVIGATION

The site also now has a more modern design.

Visitors can find what they’re looking for with the new menu bar at the top of the home page, which divides the video content into three categories: series, channels, and events.

A click on the series tab leads, for example, to videos from various IEEE groups, including Access, Educational Activities, the History Center, and IEEE Spectrum magazine. This category also has the Technical Tours channel where it’s possible, for example, to see the Mayo Clinic Motion Lab, where scientists are building equipment for patients with disabilities. They can also see the different types of wind turbines being used at the NREL Wind Technology Center. And programs on the careers channel in the series category provides guidance on, say, leadership or starting up a venture.

The channels tab offers videos from a number of societies, including IEEE Engineering in Medicine and Biology, IEEE Oceanic Engineering, and IEEE Robotics and Automation, as well as from each of the 10 IEEE regions. The events tab leads you to videos from IEEE’s conferences and gatherings, including this year’s IEEE Honors Ceremony.

“Since the redesign, we’ve seen an increase in viewers, with people more engaged and discovering more relevant videos than before,” says Nick Lehotzky, product portfolio and marketing manager for IEEE Member and Geographic Activities, in Piscataway, N.J., which oversees IEEE.tv. Page views have increased by 186 percent, to 813,413 over May to September 2015. Over the same time period last year the site had 284,000 page views. And bounce rates—which measures how many visitors to a website leave the site when the content is not what they want—have declined by 62 percent.

SIMPLER TO SHARE

The upgraded platform also makes it easier to send videos to others. Under each video are icons for e-mail and posting to social networks. You can, if you click on the green icon, share an item on several platforms at once, including Facebook, LinkedIn, and Twitter. With the same icon, you can add the video to Google Bookmarks for viewing later or add it to a blog like WordPress. And those with IEEE Collabratec accounts can share videos there as well.

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