How Technology Can Figure Out Your Greatest Business Challenges

Today's companies need these tools to expand

10 March 2016

Part of owning and operating a business is encountering challenges. It is how you approach and overcome these challenges that will ultimately define their capability to solve problems and grow. Technology is used in every area of dealing with challenges in the business world, from analyzing data used to detect specific problems, to generating solutions that will optimally remedy the situation.

The world of business is constantly advancing and progressing. These advancements mean great things for business owners looking to uncover and address the underlying challenges their business might be facing. Here is a list of six common challenges and how technology can help to solve them.

1. Keep in Touch with the Help of Cloud-Based Communication Systems

Maintaining a communication network with your vendors, team members, colleagues, and customers is a major hurdle. The cost of extortionate phone bills and the difficulty in trying to keep your team motivated via e-mail can add up to a big headache. So in this Internet era, it is necessary to opt for various technological options to stay connected with one another. This feat can be achieved via cloud- based communication systems such as phone systems and video-conferencing systems.

Cloud-based phone systems such as are one of the services to consider. Cloud PBX and VoIP features are some of best services included in Switch, which are sophisticated to handle your needs and allow you to answer your own business phone number while on the go. Access these features from anywhere to call your employees, vendors, and others. All you need is a working Internet connection. Along with being cost-effective, these systems are easy to deploy, and easy to operate and maintain.

Cloud-based video conferencing systems such as UberConference come in handy when you need to conduct face-to-face meetings with a large number of employees, customers, vendors, and others who are based in a variety of locations.

2. Take Advantage of Collaboration Tools

It can be difficult to stay connected with and motivate employees who you don’t see every day. Many companies have a number of different locations that may or may not function independently of one another. Regardless, as a business owner it is imperative that you effectively communicate with each and every one. Maintaining effective communication will help ensure that you are able to successfully mediate best business practices, as well as enforce policies.

Customers who invest in your services expect a uniform level of service to be delivered, regardless of the location. Taking advantage of collaboration tools such as Podio to help you stay connected will help you to achieve just that. These types of tools allow you to systematically manage your projects, customers, and workflow along with sharing tasks with your team, managing team chats, checking stages of a deal and collaborating on a meeting calendar. Other great features of these tools are their easy integration with several other apps to make your workflow seamless.

3. Invest in Decent Website Hosting

There are few things that can wreak havoc on your business like a slow website. All it takes is for one customer to have a poor user experience and decide never to come back again. Not only will you lose this one customer, but also you can count on the spread of word-of-mouth to further deteriorate your brand. Thanks to technological advancements in website hosting you can easily set up a smooth-running website for your customers to enjoy that won’t scare off potential business opportunities. Rosehosting is one of the best website hosting service providers. It caters to thousands of customers worldwide with its VPS hosting, shared hosting, and dedicated hosting features.

4. Simplify Your Business Processes

Whether it’s sharing documents with a satellite office or uploading a contract for a future customer, file sharing is an essential part of overcoming barriers. Transitioning your company to the cloud will allow for access from any employee, via any location, at their convenience. Important documents and files stored in the cloud can be downloaded and retrieved easily. A working Internet connection is all that’s required. This service also helps your business to operate if any disaster strikes.

Dropbox is arguably the best-known file-sharing service on market. Storing your files online, syncing them to all your devices, and sharing them easily anywhere anytime are some of its features.

5. Utilize Business Analysis Tools

Oftentimes the owner/operator wears many hats. One of those hats will inevitably have to become a business analyst. Larger companies can easily dedicate an entire department to analytics. However, for most small business owners this is not feasible. In these circumstances, business analysis tools such as Tableau come in handy. These tools prove vital to analyzing the functioning of your company along with comparing and contrasting historical data and analyzing customer traffic, past performance, and future predictions.

6. Capitalize on Social Media

Allowing your employees the freedom to communicate regularly via social media can do wonders for your company’s marketing strategy. Marketing is generally a large expense, one that is historically not very flexible.

Today, however, you can easily take advantage of an office full of marketers that you may not even know you have. Having an office full of employees who know, understand, and agree with your business practices, as well as support your brand, is the best way to utilize the word of mouth theory. Some of the top social networking sites such as Linkedin, Pinterest, Facebook, Twitter, Tumblr, and Flickr allow you to build and maintain personal and professional connections with prospects and existing customers for free, thus making them ideal to enhance your brand.

Running a business is hard work that comes with a lot of stress and responsibility. By taking advantage of technological advancements you can lessen the load of both. Technology can offer many cost effective and efficient fixes to many common problems. As new technologies continue to emerge and evolve, it is in your best interest to take advantage of them.

Advancements can only help to improve your current system, as well as create a user friendly, less stressful environment for you to operate. Ultimately, higher productivity and less stress leads to a boost in the bottom line. Who doesn’t want that?

If you have further information to share with regards to technologies that can help solve common business challenges, please share. We would love to hear from you!

Sandra J. Lambert is a computer networking and security specialist. She is a Cisco certified professional and has written several articles addressing cybersecurity-related issues. 

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