Ad-Supported Devices

Are less expensive, ad-supported electronics the way to go?

7 October 2011

Amazon recently began offering ad-supported versions of its Kindle Wi-Fi and 3G models, and it knocked US $25 off the prices. Discount offers and other advertisements pop up on the e-readers’ screen saver, replacing the standard screens, which present illustrations of authors. Amazon is not putting the ads in the e-books themselves. The ad-supported Wi-Fi-only model consistently ranks as the best-selling Kindle, according to Amazon. If such ad-supported pricing proves successful, it likely will find its way into more kinds of consumer electronics.

Would you be willing to deal with ads in exchange for price breaks on devices? Why or why not?

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