If IEEE really wants to publicize the “cool” factor in engineering and technology to young people [“Publicizing the "Cool" Factor in Engineering and Technology,” August], it needs to start with children's magazines, such as Highlights. For example, how about a puzzle based on the electronics parts used in a bionic arm as part of an article about prosthetics for kids? Or human-interest stories about engineers written for teen magazines such as Seventeen. The key is to keep the articles from being overly technical, but they can include references to technical information for those who want to know more about a topic.
We need to introduce children to different levels of technical information as they grow up if we want engineering to be cool again. Maybe children's magazines could be convinced that an engineering page would be a valuable regular feature.