IEEE to Showcase Its Activities at Augmented World Expo

Standards Association to lead tech talks and sponsor prestigious award

28 April 2016

The IEEE Standards Association (IEEE-SA) is sponsoring several events at this year’s Augmented World Expo, to be held on 1 and 2 June in Santa Clara, Calif. AWE is the world’s largest event dedicated to augmented and virtual reality.

IEEE-SA is playing a leading role, hosting technical talks and sponsoring awards for innovators. Attendees will have an opportunity to test the latest innovations in augmented reality (AR) and virtual reality (VR), smart glasses, and other wearables. Also on the agenda are presentations by industry experts addressing the technology’s potential impact on gaming, manufacturing, shopping, and space exploration.


AR-Enabled Smart Cities

Sri Chandrasekaran, IEEE-SA director of standards and technology in India, will discuss smart-city technologies made possible by the Internet of Things and machine-to-machine communication. The session also will examine AR’s impact on health, transportation, manufacturing, energy, retail, and entertainment, Chandrasekaran says.

Illusions of Life

Should designers develop AR programs that let users see exactly what they want to see, or instead make the programs more realistic by encoding random and unexpected scenarios? This discussion, led by futurist Jay Iorio, IEEE-SA’s innovation director, explores the implications when designers expose users only to what they want to encounter.

Smart Glasses: Opportunities, Challenges, and Barriers to Widespread Adoption

This interactive panel discussion, organized by Rudi Schubert, IEEE-SA’s director of new initiatives, delves into the hurdles associated with accelerating the adoption of smart glasses across a variety of markets and applications. Panelists are expected to explore user expectations and barriers from a range of perspectives, including that of AR device and application developers as well as those who use industrial and consumer AR devices.

Augmented Reality Learning Experience Models: A Work-in-Progress Standard

Fridolin Wild, chair of the IEEE P1589 Augmented Reality Learning Experience Model Working Group, is set to discuss the progress of an overarching integrated conceptual model. The model can be applied to activities, learning context and environment, and other data needed to develop AR-enhanced learning activities.


Meet with IEEE-SA staff members and volunteers at Booth 400 to discuss AR-related standards and how they can be used to ensure compatibility, reliability, and industry adoption. You also can learn about IEEE-SA’s Industry Connections program, which helps incubate new standards and related products and services by facilitating collaboration among organizations and individuals. AR-related IC programs include the Smart Glasses Roadmap and Augmented Reality in the Oil, Gas, and Electric Industries.


The AWE 2016 Auggie Awards highlight the show’s top-rated AR and VR technologies. IEEE-SA sponsors the Best Headset or Smart Glasses award, which includes smart goggles, helmets, head-mounted displays, and head-up displays. The winner is scheduled to be announced on 1 June.

Amanda Davis, senior editorial assistant at The Institute, plans to attend, checking out demos of new products and interviewing experts about many of the technologies the publication will cover later this year. You can follow her on Twitter at @anicole_dee.

Patricia Dominach is an associate marketing manager for the IEEE Standards Association, in Piscataway, N.J.

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