Revamped Online IEEE Newsroom Debuts

Redesigned newsroom to make IEEE activities more visible to the media

8 January 2009

Looking for more details about IEEE and its related activities? Want to know how IEEE members are helping make the world a better place? Good news: you can find that information and more at IEEE’s revamped newsroom (http://www.ieee.org/go/newsroom). The makeover was part of the organization’s multiyear, multimillion-dollar Public Visibility Initiative.

The updated newsroom’s goal is to better convey IEEE-related news to members and the part of the public interested in engineering, technology, and computing—especially to journalists, says Howard Michel, chair of the 2009 IEEE Public Visibility Ad Hoc Committee.

“The newsroom is an extension of the Public Visibility Initiative’s goals of building relationships with the media, and making IEEE the expert source for journalists to turn to for information,” Michel says. “This redesign and enhancement complements the proactive media-relations campaign that is a key component of the Public Visibility Initiative.”

WHAT’S NEW The newsroom still contains news releases about the organization and its activities. But it has other information, as well. It now also offers a discussion of a featured hot topic of more general interest, and it explains how IEEE is involved. This month’s subject is education.

Visitors also will find an Expert Profile section, which features an IEEE member who is a technical expert on the hot topic.

Other new features include the Media Resources and IEEE in the News sections. The Media Resources section provides journalists with quick access to information about IEEE, such as its history, the names of its top executives, and its awards program. It also has a resources page with links to IEEE conferences and the IEEE Xplore digital library.

The IEEE in the News section links to articles in news outlets around the world that mention the organization or its members. Recent pieces appeared in publications such as The International Herald Tribune, The New York Times, and the Deccan Herald, of Bangalore, India. You can listen to the 25 September radio broadcast of the IEEE Milestone dedication ceremony at the New Yorker Hotel in New York City. The ceremony celebrated what was once the largest private dc generating plant in the world.

The newsroom also links to copies of the IEEE Engaging the World newsletter, a bimonthly online publication sent to all members that also highlights hot topics, profiles IEEE technical experts, and reports on related IEEE events.

FUTURE ENHANCEMENTS Plans are under way to incorporate multimedia elements such as video clips from IEEE.tv and IEEE Spectrum Online. Other features in the works include an image and video library from which journalists can download materials to use in their stories.

Michel says Web 2.0 elements such as blogs, podcasts, and social networking tools will be incorporated eventually. “These will provide journalists with a variety of resources for learning more about IEEE and how our members’ work is making an impact on the world,” he says.

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